NASHVILLE, Tenn. (AP) _ Tennessee officials have signed a five-year, $60 million contract with a Kansas City, Missouri firm to produce the ``Made in Tennessee'' tourism campaign.
The marketing agency VML, which has opened a Nashville office, produced two 30-second TV commercials promoting getting outdoors in Tennessee. The ads feature with dramatic waterfalls, green rolling hills and horseback-riding amid a forest scene. The ads will play in about a dozen markets around the country.
The head of the state's tourism department, Susan Whitaker, told WPLN-FM in Nashville at a time when other states are investing heavily in tourism promotion, Tennessee needs to keep up. Whitaker also cited ABC's ``Nashville'' as sparking new interest in visiting the city. VML's ad campaign is aimed at turning that interest into a visit.