Maggie Gooding, Founder, Owner, and CEO of Old Guard Pet Co.

Dr. Maggie Gooding founded Old Guard Pet Company because she wanted to improve dogs’ health and well-being through nutrition. She has a PhD in Companion Animal Nutrition and Behavior and worked in Research and Development for pet food companies for 14 years before leaving because she felt the companies were prioritizing marketing gimmicks and woke ideology over dogs’ health.

Old Guard Pet Company is the only company with a PhD nutritionist as the founder, owner, and CEO, and they prioritize fact-based science in their recipe designs. A portion of their proceeds goes towards supporting veteran and first responder causes.

“I left the industry due to the shift away from the core purpose of nutrition: supporting the optimal health and well-being of dogs.”

Since high school and college, I have always had a passion for working with animals. I initially wanted to become a veterinarian and dedicated myself to studying Animal Biology in college. However, during my Pet Nutrition class, I realized that working for a pet food company would allow me to have a broader and proactive impact on dogs’ health and behavior.

After earning a PhD in Companion Animal Nutrition and Behavior, I worked for a few pet food companies in Research and Development. However, I eventually left the industry due to the shift away from the core purpose of nutrition: supporting the optimal health and well-being of dogs.

So, I decided to quit and found Old Guard Pet Company, where we prioritize and improve dogs’ health and well-being. As the only company with a founder, owner, and CEO who is a PhD nutritionist, we bring honest nutrition to our recipe designs, supported by scientific evidence that truly makes an impact on your dog’s health. We take our role seriously, knowing that we are responsible for the health of your dog, and we are driven by fact-based science.

At Old Guard, we also support causes that benefit everyone, including donating a portion of our proceeds to veteran and first responder causes that fought for our freedom to build this business.

In conclusion, I founded Old Guard Pet Company to bring honest and scientifically supported nutrition to our recipe designs, prioritize dogs’ health and well-being, and support causes that we can all get behind.

Sincerely,

Dr. Maggie Gooding, PhD


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